Greenwashing - What is it?
This resource board contains information on the concept of Greenwashing. Review some of the resources to help you identify examples of Greenwashing in the fashion industry. Click on the tile to view the resource. These resources will also be used for the Sustainability Analysis.
"Greenwashing" is a common marketing ploy designed to make products seem more sustainable than they are. It's essentially a way to convince customers that a company is making positive environmental choices, often through eco-conscious verbiage designed to convince shoppers that the product is more natural, wholesome, or free of toxins than...
This past Earth Day, I opened my email expecting the usual obnoxious junk and spam. What I received was something that annoyed me even more: Earth Day marketing emails.
Brands are making great strides to becoming more eco-friendly — but there’s no doubt some are simply greenwashing to sell more clothes. Here’s how to make sure your purchases are really sustainable, from supply chain to shop floor.
A new investigation calls claims about sustainability into question, posing an opportunity for fashion brands to make their products live up to their marketing.
From greenwashing tactics, to knowing whether a brand is committed beyond a black square, here are 5 questions to ask to assess a brand’s sustainability before you buy from them. Download the checklist for the next time you shop!