Published by Fashion Revolution, The Fashion Transparency Index analyses and ranks 250 of the world’s biggest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices and impacts, in their operations and in their supply chains. Last updated: 17:22 BST, 07th July 2021
Is there a way to know if a brand is actually sustainable, or which brands are trying to pass as eco-friendly? Turns out there is!
Image: Pexels Brussels – Whereas more than half of the EU consumer population is found to be receptive to green claims, only one-fifth appears
Thousands of brand ratings, articles and expertise on ethical and sustainable fashion. Know the impact of brands on people and planet, and discover better fashion.
How can brands create communications that not only avoid greenwashing, but help to improve sustainability practices? The first of our two-part series looked at what greenwashing and environmental claims actually are.
"... is the practice of making an unsubstantiated or misleading claim about the sustainable benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more socially and environmentally friendly than it really is." Techtarget.com
U.S. petrochemicals giant Dow Inc and the Singapore government said they were transforming old sneakers into playgrounds and running tracks. Reuters put that promise to the test by planting hidden trackers inside 11 pairs of donated shoes. Most got exported instead.